Wednesday, March 9, 2011

Would you blog/tweet for a free phone?

Apparently many students would say aye to the idea. The WSJ has an interesting piece about companies teaming up with universities to get students to blog/tweet about their products:
Businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected. Sprint, for example, supplies a class at Boston's Emerson College with smartphones and unlimited service in exchange for students working gratis on the company's local Internet push.

Universities, in some cases, receive funding or proprietary consumer data from companies for their research. Students get experience they can display on their résumés, and add lively classes to the usual mix of lectures and written exams.

Companies interested in giving freebies to my students are welcome to contact me.